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Conference Schedule & Program
Sunday, September 20, 2026
1 - 6 PM Registration and Exhibitors
1 - 4 PM Pre-Conference Workshop Sponsored by MailChimp and Covalent Logic
Limited to 25 people
Foundations in Email Marketing - 90 minutes
Advanced Email Marketing: Make the most of text marketing & automatic customer journeys - 90 minutes
2 - 4 PM SPRF Board of Directors Meeting
4 - 5 PM Council of Leaders Meeting
6 - 8 PM Opening Reception
Monday, September 21, 2026
8 AM - 4 PM Registration and Exhibitors
8 AM - 4 PM Silent Auction
8 - 9 AM Networking Breakfast
9 - 10:30 AM Business Meeting and Keynote
GenZ and Me: Leading Tomorrow’s Talent through Today’s Generational Divide
Dan Farkas
10:45 -11:45 AM Breakout A
APR Jump Start: The RPIE Process President’s Room with Lori Miller
Creating a Communication Strategy with Those Not in PR Murphy with Angela Levins
Podcasting 101: How Two Government Podcasters Make It Work with Paul Wolf and Paul Katool
12 - 1:15 PM Hall of Fame Lunch
1:30 - 2:30 PM Breakout B
ADHD and ME: Maintaining Stakeholder Attention through Influence with Dan Farkas
Creating a Communication Strategy with Those Not in PR with Angela Levins
The Robots are Coming for Your Clicks: How to Stay Relevant in AI-Driven World with Robin McKinney
2:45 - 3:45 PM Breakout C
Strengthen Your Crisis Communication Roots Governor’s Room with Mental Health Strategies with J. Suzanne Horsley, Ph.D. and Stephanie Pettis, APR, CPRC
APR Jump Start: Applied PR Ethics and Law with Lisa Frazier, APR
The Language of Discovery: Marketing Research in Engaging Ways with Karyn Brown, Sam Kealhofer, and Sarah Nicholas
Tuesday, September 22
9 - 10 AM Breakfast and Industry Roundtables
9 AM - 6 PM Silent Auction
10 - 11:15 AM General Session
From Idea to Impact: Celebrating How Podcasting Connects Us to New and Wider Audiences with Rebecca Todd Minder
11:30 AM - 1 PM Recognition Lunch
1:15 - 2:15 PM Breakout D
Strengthen Your Crisis Communication Roots with Mental Health Strategies with J. Suzanne Horsley, Ph.D. and Stephanie Pettis, APR, CPRC
From 1 to 100 million: Transforming University Social Media into a National Media Platform with Thomas Broadu and Sarah Triplett
APR Jump Start: Leading the PR Function and Relationship Management with Mikala McCurry
2:30 - 3:30 PM Breakout E
From 1 to 100 million: Transforming University Social Media into a National Media Platform with Thomas Broadu and Sarah Triplett
APR Jump Start: APR Q&A Panel
Storytelling: The Soul of the City with Paul Wolf
5 - 6:30 PM Reception
6:30 - 8:30 PM Lantern Awards and Dinner
