The Accreditation in Public Relations designation is a mark of distinction for public relations professionals. Those working towards the designation demonstrate their commitment to the profession and its ethical practice. In order to meet the requirements to become accredited, one must demonstrate a broad knowledge of the field of public relations, a strategic perspective and sound professional judgment.

The Southern Public Relations Federation is one of nine participating organizations in the Universal Accreditation Board, which oversees the APR credentialing process. The UAB website,, is full of resources to help you prepare for accreditation, including a comprehensive study guide, reading list and an online study course.

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Be An Industry Leader: Earn Your APR

Internationally recognized, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence. Pursuing the APR gives you direct access to top public relations leaders—APR holders who will guide you through the process of achieving Accreditation—and provides the tools you need to distinguish yourself as a luminary in the public relations field. Learn more and earn your APR today at