2025 Lantern Award Winners

The Southern Public Relations Federation (SPRF) proudly celebrated the outstanding achievements of public relations professionals and students across Alabama, Louisiana, Mississippi and the Florida panhandle at the 2025 Lantern Awards, held during the annual conference in Bossier City, Louisiana. The Lantern Awards program recognizes excellence in strategic communications, honoring projects that exemplify creativity, innovation and impactful results.

This year’s awards showcased the best in public relations, with entries judged by industry experts with a focus on the four-step RPIE process: research, planning, implementation and evaluation.

“Each year, the Lantern Awards showcase the remarkable talent and dedication of public relations professionals across our region,” said SPRF president Patrice Guilfoyle, APR. “The entries submitted this year reflect an impressive level of strategic thinking, creativity and execution. It’s clear that our members are setting a high standard for professional excellence, and their work continues to elevate the reputation of our industry throughout the Gulf South.”

Winners and their award-winning projects were honored during a special ceremony at the conference, bringing together public relations practitioners, educators and students to celebrate the best in the industry.

Professional Lantern Awards

Tier 1: Long Term Strategic Programs, 7 Months Or Longer

Category: Community Relations & Public Service

Award Type

Title

Submitted by

Award of Excellence

 

The Dangers of Sextortion and Our Youth

National Children’s Advocacy Center

Amanda Jarrett and Matthew Smith

Lantern Award

Ways to Save with SWEPCO

 

Southwestern Electric Power Company

Corporate Communications

Category: Integrated Communication

Award Type

Title

Submitted by

Award of Excellence

 

MDOT’s 2024 Hurricane Preparedness Campaign

Mississippi Department of Transportation – Public Affairs

Award of Excellence

 

Diabetes Prevention

Takes Action

 

Memorial Health System

Marketing & Communications Team

Category: Internal Communication

Award Type

Title

Submitted by

Award of Excellence

“In the Know” Newsletter

Louisiana Board of Regents

Category: Marketing

Award Type

Title

Submitted by

Lantern Award

Best of Tier 1

Booth to Bid: Tradeshow Campaign to Reclaim IOU Market Share

Beta Engineering

 

Category: Media Relations

Award Type

Title

Submitted by

Award of Excellence

 

Meet the Makers Press Trip

 

Tupelo CVB

TURNER Public Relations

Lantern Award

 

2024 Explore Ridgeland

PR Launch

Explore Ridgeland

Foster Relations, Inc.

Category: Public Affairs

Award Type

Title

Submitted by

Award of Merit

Celebrating 50 Years of Regents

Louisiana Board of Regents

Category: Reputation, Issues, & Brand Management

Award Type

Title

Submitted by

Award of Excellence

Naturally Delightful: Huntsville Botanical Garden’s Rebrand

Huntsville Botanical Gardens

Red Sage Communications

Laura McPhail, Allison McDonald, Sarah Macaluso, August McCoy

Best of Tier 1

Booth to Bid: Tradeshow Campaign to Reclaim IOU Market Share | Beta Engineering

 

Tier 2: Short Term Strategic Programs, 6 Months or Shorter

Category: Community Relations & Public Service

Award Type

Title

Submitted by

Award of Excellence

Give the Gift of Magic

 

United Way of Northwest Louisiana

Paige Melton

Lantern Award

 

Know Your Child’s Reading Score Campaign

Mississippi Department of Education

Office of Communication

Lantern Award

Best of Tier 2

Driven by Inclusion: Toyota & MDRS Steering Workforce Accessibility Forward

MDRS

Office of Communication

 

Category: Internal Communications

Award Type

Title

Submitted by

Award of Excellence

Comms 101

 

Jan Schaefer, APR

Zoie Henson

Mississippi Department of Environmental Quality

Lantern Award

Crest Industries Annual Survey

Talent & Communication Team

Category: Marketing

Award Type

Title

Submitted by

Award of Excellence

2024 Kent House Le Tour de Bayou

Kent Plantation House

2024 Le Tour de Bayou

Award of Excellence

 

SDLP Marketing Campaign

 

Southern Heritage Bank

Micah A. Walker, MBA, APR

Category: Special Events

Award Type

Title

Submitted by

Award of Merit

 

Campus Communicators Summit 2024

Campus Communicators Network Summit

The University of Alabama

Division of Strategic Communications

Award of Merit

 

Soul for the King Activation

 

Tupelo CVB

Stax Museum of American Soul Music

Tupelo Elvis Festival

Award of Excellence

 

Dual Enrollment Report Media Event

Louisiana Board of Regents

 

Lantern Award

 

Friendsgiving 2024

 

Community Foundation of Mississippi

Sophie McNeil Wolf, APR

Lantern Award

 

Women in Industry

 

Greater Baton Rouge Industry Alliance (GBRIA)

Women in Industry Forum

Alicia Davidson

Category: Potpourri

Award Type

Title

Submitted by

Award of Excellence

 

20th Annual Highland Jazz and Blues Festival Sponsorship Campaign

Lagniappe P.R.I.M.E., LLC

Emerie Eck Holtzclaw

Best of Tier 2

Driven by Inclusion: Toyota & MDRS Steering Workforce Accessibility Forward | MDRS, Office of Communication

Tier 3: Tactical Materials/Projects

Category: Advertising

Award Type

Title

Submitted by

Lantern Award

 

2022-23 Superintendent’s Annual Report

 

Mississippi Department of Education

Office of Communication

Lantern Award

 

LSUA Generals Briefing

Fall 2024 Edition

LSUA Division of Strategic Communication

Lantern Award

 

The Blueprint for Success: MDHS 2024 Annual Report

 

Michael King, Lead & Communication Team Mississippi Department of Human Services

Lantern Award

Best of Tier 3

Best of Show

The Weekly Seed: Green Oak’s Employee Newsletter

Kalli Hedgepeth

Category: Audio & Video

Award Type

Title

Submitted by

Award of Excellence

 

Everyday DNA in Motion

 

Makala Paul

Graphic Designer

HudsonAlpha Institute for Biotechnology

Lantern Award

 

SDLP Commercial

 

Southern Heritage Bank

Micah A. Walker, MBA, APR

 

Lantern Award

MDEQ Virtual Classroom – Video Mississippi Department of Environmental Quality

Bayou Town Productions LLC CommonHouse Productions

 

Category: Collateral Materials

Award Type

Title

Submitted by

Award of Excellence

 

2023 Impact Report

 

Visit Baton Rouge

2023 Impact Report

Lantern Award

 

Master Plan Year 5 Update

 

Louisiana Board of Regents

 

Category: Digital

Award Type

Title

Submitted by

Award of Merit

 

Medical Center Matters

 

University of Mississippi Medical Center

Office of Communications and Marketing

 

Award of Excellence

 

Poarch Creek Indians Website Redesign

 

Poarch Creek Indians

 

Award of Excellence

 

MDEQ Virtual Classroom (Website)

 

Jan Schaefer, APR

Zoie Henson

Mississippi Department of Environmental Quality

Lantern Award

 

All Shook Up: Elvis’ Tupelo Experience Digital Trail

 

Tupelo CVB

 

Lantern Award

 

Ushering Native Adventures

Into the Digital Age

 

Three Six Zero Industries

Native Adventures

Ashley Baham & Olivia Blackstock

Category: Graphics

Award Type

Title

Submitted by

Award of Excellence

 

CAMP: The Clean Air Mississippi Project

 

Mississippi Department of Environmental Quality

Beyond Communication LLC

Tetra Tech

Category: Media Relations

Award Type

Title

Submitted by

Award of Merit

 

UMMC Completes Seven-way Kidney Swap

 

University of Mississippi Medical Center

Office of Communications and Marketing

Category: Social Media

Award Type

Title

Submitted by

Award of Excellence

 

Ciao Honors – Auburn Honors Spring Break Social Media Campaign

Honors College at Auburn University T. Wade Berry

 

Award of Excellence

 

Native Adventures – Social Media Campaign

 

Three Six Zero Industries

Native Adventures

Ashley Baham & Olivia Blackstock

Award of Excellence

 

Memorial Health System: Expanding Digital Impact through Social Media

Memorial Health System

Marketing & Communications Team

Award of Merit

 

Semiconductors in space? Professor, NASA making it happen

 

Auburn University

Samuel Ginn College of Engineering

Joe McAdory

Award of Merit

 

Auburn Design, Build, Fly has top 20 finish

 

Auburn University

Samuel Ginn College of Engineering

Dustin Duncan

Award of Merit

 

Auburn rocketry team visits Children’s of Alabama

 

Auburn University

Samuel Ginn College of Engineering

Dustin Ducan

Award of Merit

 

Free Bird: How a hawk is helping uncover flight secrets

 

Auburn University

Samuel Ginn College of Engineering

Dustin Ducan

Award of Excellence

 

Celebrating Native American Heritage Month: A Poarch Creek Perspective

Poarch Creek Indians

 

Category: Potpourri

Award Type

Title

Submitted by

Award of Excellence

 

MGCCC 2024 Viewbook

 

Mississippi Gulf Coast

Community College

Ashlyn Levins

Best of Tier 3

The Weekly Seed: Green Oak’s Employee Newsletter | Kalli Hedgepeth

 

Best Of

Award

Title

Submitted by

Best of Tier 1

 

Booth to Bid: Tradeshow Campaign to Reclaim IOU Market Share

Beta Engineering

 

Best of Tier 2

 

Driven by Inclusion: Toyota & MDRS Steering Workforce Accessibility Forward

MDRS

Office of Communication

Best of Tier 3

 

The Weekly Seed: Green Oak’s Employee Newsletter

Kalli Hedgepeth

 

Best of Show

 

The Weekly Seed: Green Oak’s Employee Newsletter

Kalli Hedgepeth