The Southern Public Relations Federation (SPRF) recognized outstanding work in the field of public relations during the Lantern Awards ceremony held October 1 at the Perdido Beach Resort in Orange Beach, AL.

A total of 126 awards were bestowed to members of the Public Relations Council of Alabama (PRCA), the Public Relations Association of Louisiana (PRAL) and the Public Relations Association of Mississippi (PRAM) honoring the best public relations work product for Long Term Programs, Short Term Programs and Tactical Materials in the Gulf South.

Mississippians took the top three awards as the Tupelo Convention and Visitors Bureau (a member of PRAM Northeast) was recognized with the William A. Taylor Best of Show Award as the Best Short Term Program for the Tupelo Pickleball Championships. The Best Long Term Program was awarded to MightyPenguin Design (PRAM Pine Belt) for the Wings of Freedom - Hattiesburg Tour Stop. The Best Tactical Material was awarded to Sanderson Farms (PRAM Pine Belt) for the Sanderson Farms Corporate Social Media Launch.

Best of Tier One winner Matt Martin, MightyPenguin Design; Best of Show winner Jennie Bradford Curlee,
Tupelo Convention and Visitors Bureau; Best of Tier Three winners Ashley Rea and Lorin Pugh, Sanderson Farms.

Highest honors were given to 25 projects recognized with Lantern Awards for their outstanding achievement. From Alabama, Lanterns went to Auburn University Human Resources (PRCA East Alabama), two to Big Communications (PRCA Birmingham), Media Fusion and Venturi, Inc. (PRCA North Alabama), Media Fusion and NASA Communication Support Services Center (PRCA North Alabama), McComm Group (PRCA North Alabama) and Shellie Teague (PRCA Mobile).

Louisiana members earning Lantern Awards included Bandwagon, LLC (PRAL New Orleans), two for Covalent Logic (PRAL Baton Rouge), Taylor Media Services (PRAL Baton Rouge) and Visual Concepts & Designs (PRAL Central).

The remainder of the Lantern Awards went to Mississippi, including Baptist Memorial Hospital Golden Triangle and East Mississippi Community College (PRAM Golden Triangle), Entergy Mississippi (PRAM Central), HPC2 at Mississippi State University (PRAM MSU/Starkville), MightyPenguin Design (PRAM Pine Belt), Mississippi Department of Education Office of Communications and Government Relations (PRAM Central), Mississippi Gulf Coast Community College Institutional Relations & Institutional Advancement (PRAM MS Beach), two to Sanderson Farms (PRAM Pine Belt), Surge Advisors, LLC (PRAM MSU/Starkville), Terri Hernandez and the MSU Department of Communication (PRAM MSU/Starkville), The University of Southern Mississippi Office of University Communications (PRAM Pine Belt), The USM Foundation (PRAM Pine Belt) and the Tupelo Convention and Visitors Bureau (PRAM Northeast).

In the student categories, 15 awards were distributed including the Student Best of Show to the Capstone Agency – LessThanUThink Client Team (PRCA West Alabama) for their LessThanUThink Spring 2018 Implementation at Texas A&M University and a Student Lantern Award to Danielle Deavours (PRCA Birmingham).

Entries were judged on their individual merit by PR practitioners from the Chicago Chapter of the Public Relations Society of America. Award-winning entries are recognized with Awards of Merit, Awards of Excellence and Lantern Awards. A Best of Tier award winner is selected from the highest scored Lantern winners in each tier, with the Best of Show award selected from the three Best of Tier honorees. A full list of the 126 award winners is included below.

If you have questions, contact 2019 Lantern Awards Chair Matt Martin at [email protected].

2019 Lantern Trophies


2019 Winners // Full Winners List by Category // Lantern Winners // PDF of Lantern Slide Show

2018 winners

2017 winners

2016 winners

2015 winners


SPRF’s representative states all border the Gulf of Mexico looking over its rich waters. The Gulf is a key resource and unique to the identity of this region. Introduced in 2019, the new family of Lantern trophies is designed to represent an angular silhouette of a lighthouse with a beacon of light shining out to illuminate its surroundings, informing and alerting all those within its influence.

Exemplary public relations product operates in much the same way – standing as a guide, communicating to vast and distant publics, serving as a constant and reliable guide when others require assistance and to help them steer clear of rough waters. A Lantern winner is a beacon of public relations excellence. The Best of Show and Best of Tier trophies are mounted on LED bases to amplify the "lighthouse" effect.