Professional Achievement Guidelines

Each year, SPRF member organizations (ECPRO, PRAL, PRAM, PRCA) are invited to nominate one outstanding public relations professional for the SPRF Professional Achievement Award. The recipient of this award is announced at the SPRF annual conference. SPRF established this award to recognize an individual that has continually demonstrated the highest ideals of the profession as well as a commitment to advance the profession of public relations.

Guidelines for Nomination:

1. Submit all materials in a three-ring binder divided into the following FIVE sections:

  • Biography and Resume —The biography should be written in a narrative style and include educational and career background. The resume should be no more than two pages. Include a professional "head shot" photograph of nominee in this section (color copy acceptable).

  • Career Accomplishments — Include up to five examples of work in this section. Appropriate recorded materials may be submitted on DVD.

  • Professional Activities

  • Accreditation and Continuing Education

  • Community Activities

2. Each nominee is asked to submit 15 photographs — a mix of on-the-job, at play, close-up, family to be included in a presentation at the awards banquet. All photos should be submitted in digital format, including your professional headshot. You should upload photos to Dropbox along with brief, descriptive cutlines for the photos in a separate Word document to  no later than  Friday, July 29, 2016.

3. Numerical values are assigned to each of the five sections of the entry. A panel of public relations practitioners will use these values during an evaluation and selection to determine the Professional Achievement Award winner from among the nominees. Judges are not members of the Southern Public Relations Federation. The Biography and Resume section is not rated, but gives the judges a clear picture of the candidate's career and education and allows the nominee to insert some creativity in the narrative/essay format.

4. Deadline — Entries must be postmarked by Friday, July 29, 2016.

5.  Send entries via US Postal Service to: Ron Barnes, APR, 18020 Highway 603, Kiln, MS 39565. If you have questions or need more information, please contact Ron via email at or call  228-363-7338.