The Southern Public Relations Federation (SPRF) recognized outstanding work in the field of public relations during the Lantern Awards ceremony held virtually Monday, September 14, 2020, from Tupelo, MS.

A total of 78 awards were bestowed to members of the Public Relations Council of Alabama (PRCA), the Public Relations Association of Louisiana (PRAL) and the Public Relations Association of Mississippi (PRAM) honoring the best public relations work product for Long Term Programs, Short Term Programs and Tactical Materials in the Gulf South.

Mississippians took the top three awards as the Mississippi Department of Education (a member of PRAM Central) was recognized with the William A. Taylor Best of Show Award as the Best Long Term // Community Relations and Public Service Program for the TEACH MS Campaign. The Best of Tier 2 Short Term // Internal Program was awarded to Entergy Mississippi (PRAM Central) for Entergy Mississippi: Making Workplace Work. The Best of Tier 3 Projects // Advertising and Publications was awarded to Sanderson Farms (PRAM Pine Belt) for the 2018 Corporate Responsibility Report.

Highest honors were given to 19 projects recognized with Lantern Awards for their outstanding achievement. From Alabama, Lanterns went to Feeding the Gulf Coast and Wellborn Strategies (PRCA – Mobile), Girls Scouts of Southern Alabama (PRCA - Montgomery), and UA – Plank Center for Leadership in Public Relations (PRCA West Alabama).

Woman’s Hospital (PRAL Baton Rouge) was the one Louisiana member to earn a Lantern Award.

The remainder of the Lantern Awards went to Mississippi, including Baptist Memorial Hospital Golden Triangle (PRAM Golden Triangle), Ingalls Shipbuilding (PRAM Gulf Coast), Morton’s the Steakhouse (PRAM MS Beach), Narrative12, NSPARC at Mississippi State University, Mississippi State University, and Surge Advisors, LLC (PRAM MSU/Starkville), Tupelo Convention and Visitors Bureau (PRAM Northeast), Sanderson Farms (PRAM Pine Belt), and Entergy Mississippi and Mississippi Department of Education Office of Communications and Government Relations (PRAM Central),

In the student categories, 6 awards were distributed including two Awards of Merit and four Awards of Excellence.

Entries were judged on their individual merit by PR practitioners from the Nashville Chapter of the Public Relations Society of America. Award-winning entries are recognized with Awards of Merit, Awards of Excellence, and Lantern Awards. A Best of Tier award winner is selected from the highest scored Lantern winners in each tier, with the Best of Show award selected from the three Best of Tier honorees. A full list of the 78 award winners is included below.

If you have questions, contact 2020 Lantern Awards Chair Kelli West at [email protected].


2019 Lantern Trophies


SPRF’s representative states all border the Gulf of Mexico looking over its rich waters. The Gulf is a key resource and unique to the identity of this region. Introduced in 2019, the new family of Lantern trophies is designed to represent an angular silhouette of a lighthouse with a beacon of light shining out to illuminate its surroundings, informing and alerting all those within its influence.

Exemplary public relations product operates in much the same way – standing as a guide, communicating to vast and distant publics, serving as a constant and reliable guide when others require assistance and to help them steer clear of rough waters. A Lantern winner is a beacon of public relations excellence. The Best of Show and Best of Tier trophies are mounted on LED bases to amplify the "lighthouse" effect.