The Southern Public Relations Federation (SPRF) recognizes its members' outstanding work product through the annual Lantern Awards program. 

Professional and student entries are judged in thirty categories representing long term strategic programs, short term strategic programs, and tactical materialsTo be eligible, entries must have been produced/appeared in the previous calendar year, January 1 through December 31, 2019.

Submissions are scored on their individual merit based on adherence and success utilizing the four-step RPIE process by PR practitioners outside SPRF's four-state region. Award-winning entries demonstrating excellence in process and results are recognized with Certificates of Merit and Awards of Excellence, with top projects and programs earning Lantern Awards. A Best of Tier award winner is selected from the highest scored Lantern-winning entries in each tier, with the Best of Show award selected from the three Best of Tier winners. 

All entries must be submitted via the SPRF online awards management system by midnight on Friday, July 31, 2020. Complete rules, categories, and a step-by-step guide to entering are available at the program's website linked below.

ENTER THE 2020 LANTERN AWARDS HERE (Opens in new window)

Winners will be notified the third week of August, or immediately thereafter.  Winning entries will be announced at a banquet on Sept. 14, 2020, during the SPRF conference in Tupelo, MS. 

If you have questions, contact 2020 Lantern Awards Chair Kelli West at [email protected].


2019 Lantern Trophies


SPRF’s representative states all border the Gulf of Mexico looking over its rich waters. The Gulf is a key resource and unique to the identity of this region. Introduced in 2019, the new family of Lantern trophies is designed to represent an angular silhouette of a lighthouse with a beacon of light shining out to illuminate its surroundings, informing and alerting all those within its influence.

Exemplary public relations product operates in much the same way – standing as a guide, communicating to vast and distant publics, serving as a constant and reliable guide when others require assistance and to help them steer clear of rough waters. A Lantern winner is a beacon of public relations excellence. The Best of Show and Best of Tier trophies are mounted on LED bases to amplify the "lighthouse" effect.