Posts Tagged ‘webinar’
One of the hot topics requested most by members of the Southern Public Relations Federation is public relations measurement and evaluation. Simply documenting media coverage or providing the boss with a list of your completed projects isn’t enough anymore. Senior management is asking how the money spent on communication directly correlates with business outcomes — how it increases revenue or reduces expenses.
SPRF presents a 60-minute professional development program, “Calculating the ROI on Your Communications,” with specific tips and examples to help you effectively evaluate the impact of your PR programs, in a way that matters to your boss, your board or your clients.
SPRF brings nationally known measurement expert Angela Sinickas, ABC, to your office via an interactive live webinar at 10 a.m. CT, Tuesday, March 19. She’s been measuring the effectiveness of communication since 1981, and her clients include 23 percent of the Forbes global 100 largest companies. During the webinar, she’ll discuss how to plan communications in a way that ties to behavior change, how to put a financial value on the resulting behavior change and how to calculate the return on investment for a campaign or communication channel.
With a $99 member rate, the webinar represents a convenient and affordable professional development opportunity. It’s a great way to share the high-level content offered at SPRF’s annual conference with your entire team. You can choose to participate in the live event March 19 or access the recording later to share unlimited viewing with your colleagues for a full 30 days.
To register, visit www.sprf.org/webinar/roi.
The Universal Accreditation Board (UAB) is giving away an iPad 2 and sponsoring a month-long series of activities to commemorate Accreditation in Public Relations (APR) Month in April. Events will communicate the value and benefits of the APR certification for public relations professionals and employers, while increasing awareness of the APR Program among the business community.
The highlight is a “Show the World Your APR contest,” which challenges each currently accredited professional to join the APR “sales team” and prominently display the credential as part of their contact information.
Individuals who send an email with “APR” as part of their electronic signature box to apr.ipad.giveaway@prsa.org will automatically be entered in a random drawing to win an iPad 2 ($499 value) and a year’s worth of data service ($300 value), which were donated to the UAB by The Frause Group, Inc., in Seattle. Individuals who attach a digital scan to their email that shows APR on their business card will be entered in the drawing a second time (complete contest rules).
“Let’s face it: the responsibility for promoting the value and benefits of APR starts with each one of us,” says John Forde, APR, Fellow PRSA, one of SPRF’s two representatives to the UAB. The Mississippi State communications professor was also selected to serve as co-chair of the UAB this year. “If you aren’t willing to take the simple step of putting APR on your business card or in your electronic signature block, you can’t expect SPRF or the UAB to make it meaningful to the profession for you.”
Along those lines, all APR-certified professionals also are being asked to use PRSA’s Invite-a-Peer tool during the month of April, to encourage other professionals to pursue their APR certification. The month-long series of activities also features free and paid webinars introducing public relations professionals to the APR program; they include:
• A free online prep webinar at 3 p.m. EDT April 12, which will provide valuable test-prep tips and study materials for those considering sitting for the APR exam.
• “Accelerate Your Career in Public Relations,” a free APR-focused webinar at 3 p.m. EDT April 28. Communications strategist Jenny Schade will lead a panel discussion with Bob Hastings, APR+M, senior vice president of communications at Bell Helicopter, and Mary Henige, director of social media and digital communications at General Motors, on how public relations professionals can advance their career in the midst of a transitional economy.
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• A “Getting Ready for the APR Readiness Review seminar,” available on-demand, which will provide valuable tips on how to prepare for the APR exam.
“We all agree with the argument that some of the best experience is gained on-the-job, but you need to look at accreditation in the larger context,” says Michael Tullier, APR, chair of the Accreditation Marketing Committee and director of external relations at Auburn University. “Traditional media and bloggers are calling out our industry and its professionals and mocking bad pitches and shoddy business practices. Practitioners are providing bloggers with free products without ever disclosing the exchange of value when editorial coverage results. How can you argue that the workplace couldn’t use some help educating its employees?
“How can you also argue against APR,” he asks, “when research shows it can help increase your organizational status and pay grade?”
For more information or to register for any of the APR Month webinars, please visit www.praccreditation.org.
About Accreditation in Public Relations
Accreditation in Public Relations is a voluntary mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective and sound professional judgment. More than a simple test of knowledge, it’s a community of professionals who are dedicated to mentoring, sharing and building the industry’s knowledge base. The public relations organizations that are members of the UAB and are part of the APR Program include the Agricultural Relations Council, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Public Relations Society of America (PRSA), Religion Communicators Council, Southern Public Relations Federation, Texas Public Relations Association and Asociación de Relacionistas Profesionales de Puerto Rico (Puerto Rico Public Relations Association).
About the Universal Accreditation Board
The Universal Accreditation Board (UAB) oversees the Accreditation in Public Relations Program and provides a balanced blend of backgrounds in a number of public relations specialties. This group of senior-level, Accredited members meet several times a year. Responsibilities of the Universal Accreditation Board include the following:
• Develops and implements policy for the program;
• Develops and maintains the Examination for Accreditation in Public Relations;
• Reviews appeal cases; and
• Grants Accreditation.
Responding to the need of all tourism organizations that have been/will be affected by the Gulf oil spill, the Travel and Tourism professional interest section of PRSA will host a crisis teleconference Friday, June 25 at noon – 1:30pm (CDT). Among the panelists are SPRF members Mary Cracchiolo-Spain of Mississippi and John Deveney, ABC, APR, of Louisiana. If you cannot participate on June 25, PRSA offers a play-back option to listen to a recording of the teleconference. We highly encourage you to join this crisis teleconference and invite as many others as you’d like to listen with you. NOTE: If you have a SPRF member who is also a PRSA member, having them register is $60 vs. $350 for non-PRSA members. Registration information is online at www.prsa.org.
The crisis panel will include:
Jim Lukaszewski, ABC, APR, Fellow PRSA, CCEP, president, e911.com. Jim’s specialty is simple, sensible, constructive, positive and ethical approaches to resolving the toughest, touchiest, most sensitive and often highly visible problems and issues: precisely the approach needed at this critical time.
John Deveney, ABC, APR, Fellow PRSA, president, Deveney Communication. Current leader of the oil spill response effort for the Louisiana Office of Tourism.
Mary Cracchiolo-Spain, regional director, public relations, MGM MIRAGE Mississippi Operations and member-at-large of the Travel and Tourism Section Executive Committee. Mary will review lessons learned from Hurricane Katrina, and outline steps her organization has taken to address the oil spill crisis.
Peggy Bendel, president of Bendel Communications International, and Travel and Tourism Section chair-elect, will moderate the discussion. Peggy is a veteran of client crises including SARS, 9/11, Hurricane Hugo and more.
The teleconferences is free to members of the Travel + Tourism Section, $60 to non-section PRSA members, and $350 to non-PRSA members.
