Posts Tagged ‘Seminar’
One of the hot topics requested most by members of the Southern Public Relations Federation is public relations measurement and evaluation. Simply documenting media coverage or providing the boss with a list of your completed projects isn’t enough anymore. Senior management is asking how the money spent on communication directly correlates with business outcomes — how it increases revenue or reduces expenses.
SPRF presents a 60-minute professional development program, “Calculating the ROI on Your Communications,” with specific tips and examples to help you effectively evaluate the impact of your PR programs, in a way that matters to your boss, your board or your clients.
SPRF brings nationally known measurement expert Angela Sinickas, ABC, to your office via an interactive live webinar at 10 a.m. CT, Tuesday, March 19. She’s been measuring the effectiveness of communication since 1981, and her clients include 23 percent of the Forbes global 100 largest companies. During the webinar, she’ll discuss how to plan communications in a way that ties to behavior change, how to put a financial value on the resulting behavior change and how to calculate the return on investment for a campaign or communication channel.
With a $99 member rate, the webinar represents a convenient and affordable professional development opportunity. It’s a great way to share the high-level content offered at SPRF’s annual conference with your entire team. You can choose to participate in the live event March 19 or access the recording later to share unlimited viewing with your colleagues for a full 30 days.
To register, visit www.sprf.org/webinar/roi.
The Southern Public Relations Federation wants to help PR students “Get to the Point” at our annual conference in Point Clear, Ala., October 2-4, 2011. To do so, we’re offering discounted student rates to the full conference and special student-only sessions on Sunday scheduled to not interfere with classes.
These pre-conference, student-only sessions are led by experienced and accomplished public relations professionals who will provide tools and direction to create a professional network, as well as equip you to be the consummate professional that will set you apart as you begin your career.
It all begins on Sunday afternoon, October 2, 2011, followed by the SPRF annual conference. Other registration options include an opportunity to network with public relations professionals at the opening reception or attend the full conference.
Find out more at the conference website.
Make a point to be one step ahead of the crowd as you look forward to your career and “Get to the Point.”
The West Alabama chapter of the Public Relations Council of Alabama holds its annual PR Toolbox for Nonprofits on Thursday, Sept. 22, 2011, in Tuscaloosa. This workshop caters to nonprofit organizations, specifically in the West Alabama counties.
The daylong event features speakers from successful nonprofits and PRCA West Alabama members in each session. The topics include:
- Getting your story covered in traditional media
- Social media options to build an organization
- Creating a successful public relations plan
The keynote lunch speaker will be Stephen Black, president and founder of Impact Alabama, a highly successful statewide nonprofit organization that works with university students and local communities to implement projects to realize systemic change throughout the State of Alabama.
The day will conclude with the opportunity for free one-to-one consulting for nonprofits with public relations professionals from PRCA. Participants will be able to consult with these professionals on topics such as communication planning, social media, pitching stories to traditional media and implementing PR campaigns.
Registration, which is $25 per person and includes lunch and materials, is available at prcawa.com. For more information contact Teri Henley, VP Projects, PRCA/WA at henley@apr.ua.edu.
The Public Relations Association of Mississippi (PRAM) has scheduled a one-day workshop to help members interested in attaining their Accreditation in Public Relations (APR), as well as any PR professional who wishes to learn more about public relations basics.
The session will be held from 8am through 4pm, Friday, July 22, 2011 at the Capital Club in Jackson, Miss.
“This workshop is evidence of PRAM’s strong commitment to the APR credential. We’ve provided coaching and support for candidates for years, but this event is our first attempt as a state organization to help them prepare for the computer-based exam,” said Kurt Brautigam, APR, PRAM’s vice president of Accreditation. “The workshop will incorporate a thorough review of the Knowledge, Skills and Abilities (KSA) related to the APR computer-based exam.
“However, for those members not currently in the accreditation process, the workshop will also be an excellent professional development opportunity, and perhaps it will create more interest for some who are thinking about pursuing their accreditation.”
Seats to take the APR computer-based exam are available for July 23 at the Prometric Test Center in Jackson at 9 a.m. APR candidates attending the workshop who plan to take the exam must have completed their Readiness Reviews and received notice of their eligibility by June 30. Seats for the exam are limited and will be filled on a first come, first serve basis.
“Our instructor, Julie B. Fix, APR, is an outstanding public relations professional with a wide range of experience,” Brautigam noted. “She teaches at the Valenti School of Communication at the University of Houston and also has her own consulting firm. She has conducted numerous accreditation workshops and other professional training, so we could not have a better leader for our first attempt at this kind of event.”
Cost for the workshop is $100 for members of PRAM and SPRF. Registration forms are due by July 11 for those who intend to take the July 23 exam. All other registrations must be received by July 18. Online registration and payment is available on PRAM’s newly redesigned website, http://pramonline.org.
The Capital Club is located on the 19th Floor of the Capital Towers Building, 125 South Congress Street (corner of Pearl and Congress), in downtown Jackson. There are several hotels within walking distance of the location. Lunch is included in the registration fee.
For more information, please feel free to contact Kurt Brautigam, APR, at 601.261.2348 or kbrautigam@smepa.coop.
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PRAM-Mississippi Beach will hold an afternoon seminar Thursday, Oct. 29, in Biloxi to help you “De-Spookify Social Media.” Workshop leader Kellye Crane, APR, will discuss why marketing efforts should incorporate social media and how to apply this information into everyday business models. She will also share ideas on how to boost business with various social media tools.
More information and seminar registration form can be found here:
Spooked by social media? Worried that there’s a trick to having your organization participate on social networking sites? Then, the Mississippi Beach chapter of the Public Relations Association of Mississippi has a treat for you.
PRAM-Mississippi Beach will hold an afternoon seminar Thursday, Oct. 29, in Biloxi to help you “De-Spookify Social Media.” Workshop leader Kellye Crane, APR, will discuss why marketing efforts should incorporate social media and how to apply this information into everyday business models. She will also share ideas on how to boost business with various social media tools.
Based in Atlanta, Crane is an accomplished, award-winning communicator with 15 years of experience in strategic public relations and marketing communications. She specializes in high tech clients and has also worked with some of the world’s leading consumer product companies. Her expertise includes strategic planning, writing services, media relations strategy and marketing communications. Since forming Crane Communications in 1995, she has helped manage award-winning public relations and marketing programs for ADP, BellSouth, The Coca-Cola Company, IBM, Intel and the Distributed Management Task Force (DMTF),
Click here for the seminar registration form. Workshop details are also online at http://prambeach.org. We hope you will join us!
