One of the hot topics requested most by members of the Southern Public Relations Federation is public relations measurement and evaluation. Simply documenting media coverage or providing the boss with a list of your completed projects isn’t enough anymore. Senior management is asking how the money spent on communication directly correlates with business outcomes — how it increases revenue or reduces expenses.
SPRF presents a 60-minute professional development program, “Calculating the ROI on Your Communications,” with specific tips and examples to help you effectively evaluate the impact of your PR programs, in a way that matters to your boss, your board or your clients.
SPRF brings nationally known measurement expert Angela Sinickas, ABC, to your office via an interactive live webinar at 10 a.m. CT, Tuesday, March 19. She’s been measuring the effectiveness of communication since 1981, and her clients include 23 percent of the Forbes global 100 largest companies. During the webinar, she’ll discuss how to plan communications in a way that ties to behavior change, how to put a financial value on the resulting behavior change and how to calculate the return on investment for a campaign or communication channel.
With a $99 member rate, the webinar represents a convenient and affordable professional development opportunity. It’s a great way to share the high-level content offered at SPRF’s annual conference with your entire team. You can choose to participate in the live event March 19 or access the recording later to share unlimited viewing with your colleagues for a full 30 days.