Professional Development Resource Center

The Southern Public Relations Federation (SPRF) maintains a professional resource center in conjunction with the Mississippi State University. The center, under the direction of John E. Forde, Ph.D., APR, provides a growing body of resource works for use by public relations professionals. Many of the materials are available through interlibrary loan, and may be checked out for specified periods. Here is a list of some of the materials available: For a full list, or to donate items, contact Kim Collins.

Video

  • “Communications that Count” from the Institute for PR Research and Education
  • “The Image Makers” from Bill Moyers’ PBS series
  • “On Being Interviewed” from Holley Midgley, APRP
  • Interviews with PR pioneers John Paluszek, Chester Burger, Harold Burson, and Edward Bernays
  • “Team Building,” “The Art of Persuasion,” “Stimulating Creativity,” “Effective Planning and Budgeting” and other videos from PRSA.

Audio

  • “Managing Media Crises”
  • “Making Powerful Presentations”
  • “Managing Competing Demands”
  • “Glamour, Gifts, and Groans of Big Events”

Books

  • “Public Relations Career Directory”
  • “Public Relations Practices: Managerial Case Studies”
  • “This is PR: the Realities of Public Relations”
  • “Public Relations Writing and Media Techniques”
  • “Knock’Em Dead: The Ultimate Job-seekers Handbook”

Check it out

For printed materials: Contact your local library and tell them you want to borrow through Interlibrary Loan. The publications are located at Mitchell Memorial Library at Mississippi State University (MSU Interlibrary Loan phone: 662-325-7678, fax: 662-325-3560). Pick up and return the material at your local library.

For audio and video tapes: Contact Kathy Nash at the Mississippi State University Audiovisual Reference Room. Phone: 662-325-3361, Fax: 662-325-8407, avlibrar@aac.msstate.edu, U.S.Mail – Audio-Visual Reference Room, MSU Extension Service, Box 9670, Mississippi State, MS 39762. Identify yourself as a member of SPRF and provide her with a UPS address. The materials will be shipped UPS and you can keep them two weeks, then mail them back.