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Each year, SPRF member organizations (ECPRO, PRAL, PRAM, and PRCA) are invited to nominate one outstanding public relations professional for the SPRF Professional Achievement Award, formerly known as the Practitioner of the Year. The recipient of this award is announced at the SPRF annual conference. SPRF established this award to recognize an individual that has continually demonstrated the highest ideals of the profession as well as a commitment to advance the profession of public relations.
For guidelines for the Professional Achievement Award, open and download this PDF file
2013 Recipient Mary Cracchiolo Spain serves as the Regional Director of Public Relations for MGM Resorts International Mississippi Operations, which includes Beau Rivage Resort & Casino in Biloxi and Gold Strike Casino Resort in Tunica. Her responsibilities include overseeing strategic direction of internal and external communications for the two resorts including developing and managing public relations programs; employee engagement; crisis communications; media relations; special events and serving as the company spokesperson.
Spain is a past president of the Public Relations Association of Mississippi (2006), as well as past president of the PRAM Mississippi Beach Chapter (2001). She has been a board member of the Mississippi Gulf Coast Chapter of the American Red Cross for 12 years focusing on fundraising, disaster relief and communications.
Spain graduated magna cum laude from Park University in Missouri with a bachelor’s degree in business and marketing.
Past Professional Achievement Award Recipients:
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