SPRF | Professional Achievement Award

Each year, SPRF member organizations (ECPRO, PRAL, PRAM, and PRCA) are invited to nominate one outstanding public relations professional for the SPRF Professional Achievement Award, formerly known as the Practitioner of the Year. The recipient of this award is announced at the SPRF annual conference. SPRF established this award to recognize an individual that has continually demonstrated the highest ideals of the profession as well as a commitment to advance the profession of public relations.

For guidelines for the Professional Achievement Award, open and download this document.


2015 Recipient

2015 PAA Recipient Holly Houk Cullen
The 2015 recipient of the SPRF Professional Achievement Award is Holly Houk Cullen, APR. A seasoned manager and business leader with more than 30 years of marketing and public relations experience, Cullen is assistant vice president, Marketing & Creative Services, Division of Strategic Communications at Louisiana State University. There she oversees marketing and creative services for the university.

She remains active in PRAL, both in the Baton Rouge chapter and state association, and has served on the board of SPRF. And her work in advancing the public relations profession extends to work with the SEC Communicators Association, the National Alliance on Mental Illness and the Commission on Communications & Marketing.

Cullen holds a bachelor's degree in journalism and a doctorate in human resources education and leadership development from LSU, and a master's in business administration from Nicholls State University. She earned her APR certification in 2005.


Past Professional Achievement Award Recipients:

  • 2014: Robin Street, APR, PRAM
  • 2013: Mary Cracchiolo Spain, APR, PRAM
  • 2012: Lea Ivey Stone, APR, PRAM
  • 2011: Jennifer Jenkins, APR, PRCA
  • 2010: Susan Broussard, APR, PRAL
  • 2009: Kristie Aylett, APR, Fellow PRSA, PRAM
  • 2008: Glen Duncan, APR, PRAL
  • 2007: Denise D’Oliveira, APR, PRCA
  • 2006: Suzanne Fornaro, APR, PRCA
  • 2005: Michael Tullier, APR, PRCA
  • 2004: Carol Mann, APR, PRCA
  • 2003: Missy LaBorde, APR, PRAL
  • 2002: Delia Adams Taylor, APR, PRAL
  • 2001: Deirdre McGowan, Ph.D., APR, CAE, PRAM
  • 2000: Sherry Harlow, APR, ECPRO
  • 1999: John Forde, Ph.D., APR, Fellow PRSA, PRAM
  • 1998: Bill Todd, APR, PRCA
  • 1997: Dave Rickey, APR, PRCA
  • 1996: Karla Shackleford Conway, APR, PRCA
  • 1995: Jamie Palmer, APR, PRCA
  • 1994: Rosemary W. Blackmon, APR, PRCA
  • 1993: Bill Michelet, APR, Fellow PRSA, PRAL
  • 1992: Philip Shirley, APR, PRAM
  • 1991: Peri Widener, APR, PRCA
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