Professional Achievement Award

Each year, SPRF member organizations (ECPRO, PRAL, PRAM, and PRCA) are invited to nominate one outstanding public relations professional for the SPRF Professional Achievement Award, formerly known as the Practitioner of the Year. The recipient of this award is announced at the SPRF annual conference. SPRF established this award to recognize an individual that has continually demonstrated the highest ideals of the profession as well as a commitment to advance the profession of public relations.

For guidelines for the Professional Achievement Award, open and download this document.


2016 Recipient

Kristina L. Hendrix, APR is an award-winning, veteran communication strategist. She has nearly 15 years of experience with the Department of Defense, NASA, and private industry. Hendrix is the Corporate Communications Manager for Dynetics, Inc. in Huntsville, AL. She oversees all of the internal and external communications for the company as well as for the defense, aviation, space, and commercial sectors.

She is an active member of Public Relations Council of Alabama where she has held many board positions including local chapter president of North Alabama and is currently president of the state organization. Hendrix is also a past president of Southern Public Relations Federation and a member of the SPRF Council of Leaders.

Hendrix’s work has been recognized by Ragan Communications, SPRF, PRCA, and many government agencies. She is the 2015 PRCA Philip R. Forrest, Jr. Professional Achievement Award and the 2016 SPRF Professional Achievement Award recipient. These are the highest honors given to an individual PR practitioner by both organizations. She is the youngest person to receive both honors to this date.

Her community and volunteer work extends to the Alpha Kappa Alpha Sorority, Inc., Athens-Limestone Community Association, City of Athens Economic Development Team, Junior League of Huntsville, and the Spirit of Athens.

Hendrix holds a bachelor’s degree in public relations from the University of Alabama, graduating Cum Laude, and a master’s degree in journalism with an emphasis in strategic communications from the University of Memphis. She earned her APR certification in 2010. 

Past Professional Achievement Award Recipients:

  • 2015: Holly Houk Cullen, APR

  • 2014: Robin Street, APR, PRAM

  • 2013: Mary Cracchiolo Spain, APR, PRAM

  • 2012: Lea Ivey Stone, APR, PRAM

  • 2011: Jennifer Jenkins, APR, PRCA

  • 2010: Susan Broussard, APR, PRAL

  • 2009: Kristie Aylett, APR, Fellow PRSA, PRAM

  • 2008: Glen Duncan, APR, PRAL

  • 2007: Denise D’Oliveira, APR, PRCA

  • 2006: Suzanne Fornaro, APR, PRCA

  • 2005: Michael Tullier, APR, PRCA

  • 2004: Carol Mann, APR, PRCA

  • 2003: Missy LaBorde, APR, PRAL

  • 2002: Delia Adams Taylor, APR, PRAL

  • 2001: Deirdre McGowan, Ph.D., APR, CAE, PRAM

  • 2000: Sherry Harlow, APR, ECPRO

  • 1999: John Forde, Ph.D., APR, Fellow PRSA, PRAM

  • 1998: Bill Todd, APR, PRCA

  • 1997: Dave Rickey, APR, PRCA

  • 1996: Karla Shackleford Conway, APR, PRCA

  • 1995: Jamie Palmer, APR, PRCA

  • 1994: Rosemary W. Blackmon, APR, PRCA

  • 1993: Bill Michelet, APR, Fellow PRSA, PRAL

  • 1992: Philip Shirley, APR, PRAM

  • 1991: Peri Widener, APR, PRCA