Welcome to Southern Public Relations Federation (SPRF)

The Southern Public Relations Federation is a network of public relations professionals from Alabama, north Florida, Louisiana and Mississippi who share a common interest in the public relations profession.

SPRF is a 501-c (6) organization and membership in the Federation is automatic for members of the Public Relations Council of Alabama (PRCA), the Emerald Coast Public Relations Organization (ECPRO), the Public Relations Association of Louisiana (PRAL) and the Public Relations Association of Mississippi (PRAM).

SPRF has more than 1,300 members and continues to grow. SPRF is led by a volunteer board of directors and is considered the premiere networking and professional development organization for public relations professionals in the Gulf South. SPRF sponsors an annual professional development conference that rotates between the member chapters. The 2012 SPRF annual conference will be held Oct. 7-9 in Destin, Fla.

What you see here is a limited front-end of the site available to non-members. Non-members may join the organization at the local level (click on “chapters” button above for a complete list of our chapters). Members have access to more much more news, resources and information. Any questions about joining SPRF should be addressed to Kim Collins, APR, at 662-321-1043 with any questions about how to access this site or suggested improvements (misplaced password or user name, typos, corrections etc.).

Member Benefits

  • Professional Code of Ethics
  • Online membership database
  • Extensive networking opportunities
  • Member discounts
  • SPRF annual conference
  • Professional resource library
  • Membership survey data
  • Survey tools
  • Representation on the Universal Accreditation Board (UAB)
  • Local, state and regional leadership opportunities
  • Exclusive SPRF news and information
  • Accreditation subsidies
  • Information on job postings
  • Lantern awards programs

Upcoming Events

News & Updates

2013 SPRF Conference: Speaker Announcement

For our upcoming Annual Conference, Angela Sinickas is one of our wonderful speakers. She was also our webinar speaker earlier this year. You can still purchase the recorded version of her webinar. We hope that you will join us in Biloxi September 29-October 1 to hear Angela and many more speakers at Full Sail: PR That Spans All Sectors! Download the registration form at http://sprf.org/annual-conference/. Online registration will be opening soon.

 

Angela Sinickas, ABC

A pioneer in the field of organizational communication measurement, Angela Sinickas has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements on the topic since then have made her name synonymous with measurement of organizational communication. Angela and her measurement work have been cited in Harvard Business Review, Investors Business Daily, HR Magazine, Executive Solutions, PR News, Journal of Communication Management, Ragan Report andCommunication World, among many other publications.

Angela is the president of Sinickas Communications, Inc. (www.sinicom.com), an international communication consultancy helping corporations achieve business results through targeted diagnostics and practical solutions.

Angela has been an organizational communicator since 1974, working in the public and private sectors:

•Principal and Senior Communication Consultant, Measurement and Strategy, William M. Mercer, Incorporated; 1993 to 2000
•Vice President of Communication, Secomerica, Inc.; 1990 to 1993
•Communication Consultant and Unit Leader, Hewitt Associates; 1984 to 1990
•Manager of Internal Communication, Chicago Tribune Company; 1979 to 1984
•Editor, Public Information Officer, and Assistant Director, University of Illinois Medical Center; 1974 to 1979
•Managing Editor, Chicago Business Review; freelance 1977 to 1978

Awards:

Angela has won 17 international-level Gold Quill Awards (in 1981, 1983, 1987, 1989, 1999, 2000, 2002, 2003, 2005, 2006, 2008 and 2009) from the International Association of Business Communicators (IABC), including six specifically for communication measurement projects. She was made a Fellow of IABC in 2008. She was named “1992 Communicator of the Year” by the Orange County, California, chapter of IABC. She earned the designation Accredited Business Communicator from IABC in 1983.

Other awards include:

•PRSA Bronze Anvil for her newsletter “Measurement Works,” 2012
•Regional IABC Awards: Silver Quill Award of Excellence 1997, Helios Award of Excellence 1987
•Business Insurance Employee Benefits Communication Awards: Best of Show 1997, Award of Excellence 1985
•Illinois Wesleyan University, 1st place for Fiction, 1983
•United Way: 1st place for Writing, 2nd place for Overall Publication, 1980

Job Opening: Staff Officer I, Public Affairs

Staff Officer I, Public Affairs

Agency Information: This position serves as a Public Information Officer in the MDOT Public Affairs Division.  The incumbent in this position will implement and participate in planning internal and external communication strategies that support MDOT’s key initiatives and objectives.  The Public Information Officer is responsible for raising the local visibility of MDOT to help the community understand how to access MDOT services and how best to support its mission.  Some responsibilities include, but are not limited to, developing and producing key communication vehicles and materials, including press releases, web strategies and talking points; developing story-lines and pitches to the media, coordinating interviews, preparing spokespeople for proactive media relations; developing and implementing a social media strategy; building metrics to measure the effectiveness of communication strategy to identify areas for improvement; reviews and analyzes social media metrics; and monitors trends and new developments in media outreach.

Minimum Qualifications: http://agency.governmentjobs.com/mississippi/default.cfm?action=viewclassspec&classSpecID=796959&agency=2153&viewOnly=yes

Special Qualifications:  The successful candidate must have a Bachelor’s Degree in Communications, Public Relations, Journalism or a related field, or a combination of education and experience equivalent to such a degree. 

Of the required experience, four (4) years must have been in media relations.  Demonstrated experience in multi-media, video and print production is preferred. Experience using Facebook, Twitter and other social media platforms in a public relations setting is preferred.

Successful candidate must be proficient in the use of Word, Excel, PowerPoint, and Outlook.

Salary: $41,254.98

How to Apply: Go to www.mspb.ms.gov and create a username and password, along with application template. This position will be posted between 5/28/2013 – 6/3/2013 and may be applied for online and only during the above dates.

Job Opening: MDOT-Administrator II, Public Affairs

DOT-Administrator II, Public Affairs

Agency Information: This position serves as a Deputy Division Director in the MDOT Public Affairs Division reporting to the Public Affairs Division Director.  The incumbent in this position will work closely with the Public Affairs Director to establish the strategic communication direction for the agency in order to promote the overall mission, key initiatives and objectives of MDOT in local communities across the state.  The incumbent will assist in various advertising and/or marketing campaigns working with outside advertising agencies.  Some responsibilities include, but are not limited to, strategic planning, message development, social media plans and implementation, media relations, and other communication activities.

Minimum Qualifications: http://agency.governmentjobs.com/mississippi/default.cfm?action=viewclassspec&classSpecID=798197&agency=2153&viewOnly=yes

Special Qualifications:  The successful candidate must have at least a Bachelor’s Degree in Communications, Public Relations, Journalism or a related field. 

Of the required experience, seven (7) years must have been in communications/public relations with two (2) years of experience in project management.  Demonstrated experience in strategic planning, media relations, video and/or print production, and digital engagement is preferred.

Successful candidate must be proficient in the use of Word, Excel, PowerPoint, and Outlook.

How to Apply:  Go to www.mspb.ms.gov and create a username and password, along with application template. This position will be posted between 5/28/2013 – 6/3/2013 and may be applied for online and only during the above dates.

Broadcast Communication Specialist

The University of Mississippi seeks to fill the position of Broadcast Communication Specialist within the department of University Communications. The Broadcast Communications Specialist develops video storyboards, edits short video packages for the Internet, social media and other outlets, handles lighting and audio for both indoor and outdoor settings and  works with campus partners and communication specialists within the Division of University Communications to develop creative ideas to showcase the university and to communicate important information to the university’s many audiences. Broadcast Communication Specialists also develop communications strategies for various initiatives.  For more information and to apply visit: https://jobs.olemiss.edu   Only applicants who apply online will be considered.  Review of applications will begin immediately and continue until an adequate applicant pool is established.  The University of Mississippi is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA employer.

 

Communication Specialist

The University of Mississippi seeks to fill the position of Communication Specialist within the department of University Communications.

The Communication Specialist implements  communication efforts to raise public awareness of, understanding of, and appreciation for The University of Mississippi with critical target audiences.  For more information and to apply visit: https://jobs.olemiss.edu   Only applicants who apply online will be considered.  Review of applications will begin immediately and continue until an adequate applicant pool is established.  The University of Mississippi is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA employer.

Job Opening: Ole Miss PR Assistant

Interested in going to journalism graduate school but not sure how to pay for it? Want a job in marketing or public relations but need to build experience? The Ole Miss public relations office is looking for an energetic and motivated entry-level candidate to take on a number of tasks including but not limited to: the creation of content for the university’s various printed and digital projects, operation and maintenance of the public relations distribution and clipping service software, supervising interns and acting as a liaison between university sources and media representatives from across the country. The right candidate must demonstrate an understanding of news and how to present ideas successfully to the news media, as well as knowledge about the processes for publications, website communication and social media. Strong writing, organizational and customer service skills a must. Candidates must apply online at https://jobs.olemiss.edu.